New Service Builds Gaming PCs Based On The Games You Want To Play

BLD is a new service from computer hardware maker NZXT that simplifies the process of buying a new gaming PC. Customers select the games they want to play and the price they want to pay, and BLD spits out a rig that’ll get the job done. I went through the process, and it’s pretty painless.

While long-time PC gamers developer a sense of what they need inside a case to run games comfortably, it’s easy for newcomers to get lost in a tangle of processor speeds, memory clocks and graphic card specs. They just want to know if the system they are buying will run Overwatch or The Witcher III or Grand Theft Auto. That’s what BLD is for.

The process begins with the customer selecting the games they’d like to play from a list. With only 18 games represented, it’s by no means a comprehensive accounting of popular PC games, but it’s a fairly good slice of the sort of games a newcomer to the platform might be interested in playing.

I didn’t want to go full-on fancypants (technical term) for my demo build, so I went with a trio of relatively modest titles—Heroes of the Storm, Overwatch and World of Warcraft. Apparently this was going to be a Blizzard machine.

After making my game selection, BLD asked how much I was willing to pay for my new gaming PC.

For the purpose of this article, the BLD folks gave me a coupon good for anything from the shop (to be returned afterwards), so I could have gone balls out here. But balls out is boring. I wanted something more modest. Something in the $1,000 price range.

Boom. Here’s a $1,124 system, along with the estimated frames-per-second each of my chosen games will achieve at 1920 x 1080 resolution. There is no option to see 4K performance here. Perhaps it will be added in the future. Then again, given the FPS projections at 1080p, maybe it’s best we not see those 4K numbers.