Karix Mobile bags Yes Bank deal to deliver app-less banking

ThinkstockPhotos-515523676Leading solution providers of unified communications, Karix Mobile, has announced their association with Yes Bank to power the Bank’s recent app-less banking roll-out. This platform allows Yes Bank to deliver a suite of services to its customers over the mobile browser using progressive web-app technology.

The challenge for Yes Bank and the banking industry today is to get their customers to download their various apps for internet banking. Using Karix’s platform Yes Bank’s customers can now launch browser-based, chat-like applications with actionable buttons, to do basic banking transactions. The platform can integrate data, applications and channels seamlessly, allowing Yes Bank to deliver multiple micro-experiences over various mobile channels such as SMS, WhatsApp, etc.

“What excites me most about Karix Mobile’s platform is its ability to co-create and deliver multi-domain business use cases, in an agile manner which leverages modern application architecture principles using Azure PAAS,” said Anup Purohit, CIO, YES Bank in a statement. The platform is integrated with Microsoft Azure for faster Cloud deployments.

Yes Bank says it can now offer improved customer journeys to ensure problems are addressed with minimum response time at the first instance, resulting in a higher level of customer satisfaction.

“To enable banking enterprises to rapidly deliver digital engagements to their customers via an extremely agile and lightweight compute platform, Karix has been investing in responsive, modern and scalable digital messaging solutions.We want to eliminate app dependencies for quick launch of use-cases that can be delivered for a device agnostic, consistent experience for end users,” says Deepak Goyal, COO, Karix Mobile in a statement.

The USP of Karix Mobile’s actionable messaging platform is that it combines push timeline based messaging with PWA technology that enables the actionable UI use the device’s native features such as the camera, location services, fingerprint scanner etc. to provide personalized banking services, location based services with reliable security like Two Factor Authentication (2FA), pattern and PIN.

 

[“source=economictimes.indiatimes”]