iPhone X: Face ID, OLED screen, wireless charging and the other features you’ll care about most

tim cook iphonex
iPhone X: It’s real, it’s here, and it’s very expensive. After months of rumor and speculation, followed by the biggest pre-launch leak ever, on Tuesday we finally laid eyes on the iPhone X (you pronounce it “iPhone Ten”). It comes with a jet-black OLED screen topped by a TrueDetect camera system that enables a brand-new Face ID unlocking system and Animoji features.

Apple will take preorders for the iPhone X starting Friday, October 27, and the phones ship November 3. iPhone X starts at $999 for 64GB of storage (the highest starting price of any iPhone to date), with a 256GB upgrade for $1149. To compare, the just-announced 4.7-inch iPhone 8 is $699 for the same storage.

Here’s how Apple justified that purchase price on stage at the Steve Jobs Theater.

iPhone X OLED screen, and even better battery life

With the new thin bezel and—gasp—no Home button, holding the iPhone X will feel like you’re holding a screen. That screen is 5.8 inches diagonally, and uses an OLED display instead of the LCD screen in past models. It’s got a resolution of 2436×1125, for a shocking pixel density of 458 ppi. Apple’s calling it Super Retina. Like the iPhone 8, it supports TrueTone to adjust the color temperature to the ambient light around you.

The iPhone X has no bottom bezel for the home button, and only a small notch along the top edge for the FaceTime camera, so it’s physically smaller than the iPhone 8 Plus, which has a 5.5-inch screen.

The switch to OLED is probably to blame for the iPhone X’s later release date, but other phones that have gone to OLED—like the Samsung Galaxy S8 and the 2016 Google Pixel—enjoy blacker blacks, brighter colors, and a more edge-to-edge display, as OLED displays are more flexible to accommodate the gentle curve at the edges of a phone.

Apple was already using small OLED displays in the Apple Watch, but manufacturing iPhone-sized OLEDs at scale could be a manufacturing challenge, and we hope it doesn’t make the iPhone X too hard to find in stores this holiday season.

You might think the switch to OLED would also affect battery life, but Apple claims the iPhone X will get two additional hours of battery life over the iPhone 8. Obviously, this is something we’ll test in our review, and battery life varies based on how you use your phone, but Apple’s estimates are usually reliable