Hardselling software service with ‘moneyback’ offer

“Not happy with our software? Take your money back!” That’s the guarantee that software company Zoho Corp offers its clients.

Typically, such ‘moneyback’ offers are made only on goods, including electronic items, and financial products.

Customer satisfaction

“We are the only software company that gives a full ‘moneyback’ guarantee,” says Raj Sabhlok, President, Zoho Corp, which is headquartered in the US and has most of its employees working here.

“We lose clients occasionally. Customer satisfaction is our top priority. A client should be happy with the return on investment,” he said. Zoho offers online business, network, IT infrastructure management applications, software maintenance and support services.

For long , IT management and enterprise software firms had a bad reputation on grounds of pricing, complexity and a long deployment cycle, he said.

In a monthly subscription model, at any time during the first month of using a software, if a client is dissatisfied, Zoho will first try to resolve the issue or give a timeline for a solution that will meet the client’s needs. However, if the client is still not happy, Zoho will offer a full refund of the purchase, and downgrade the account to a free plan for that service, Sabhlok said.

Centre-led tech push

On the prospects for the industry, Sabhlok said the country is going through an internally focussed technology push coming from the Centre. “We are a benefactor, with things like Goods and Services Tax, which require technology to support,” he said.

Last month, Zoho launched a GST-compliant finance suite, Zoho Finance Plus, an end-to-end integrated cloud platform for businesses to manage their finances and operations, including filing of GST returns.

Nearly 8,000 customers in India use ManageEngine solutions, which offers IT management software, including network management, application management, help desk and customer support.

It accounts for nearly 60 per cent of Zoho’s revenue, he said, but gave no financial details.

[Source”timesofindia”]