Apple Has Mostly Ignored The Gaming Industry, And It’s Not An Accident

Why doesn’t Apple try and capitalise on the video game industry?originally appeared on Quora: the knowledge sharing network where compelling questions are answered by people with unique insights.

Answer by Glyn Williams, game industry veteran, on Quora:

Games do not seem to be in Apple’s DNA. All of Apple’s efforts tend to be focused on using computers to accomplish goals and educate.

To turn the Mac into a viable games platform would need a titanic shift. The Mac dominates notebooks and the all-in-one form factors. Neither of which can accommodate a big hot GPU. So even if there were game software available, the Mac would not be a great platform for games. There is currently no Mac capable of driving a VR rig.

In order for those games to exist, we would have to persuade game developers to make titles for the Mac. That’s a commercial decision, and would mean rebuilding code, switching Direct X in favor of OpenGL or Metal. That’s a lot of work.

Game developers are not going to do this for a small quantity of sales. Instead, they allow their titles to be ported by an external company, and take a share. When I wanted to run a game on a Mac, I booted into Windows.

So the Mac isn’t a significant game platform and probably never will be.

Neither is the Apple TV. I was really hoping that Apple would go all-in and turn Apple TV into a low-cost console. But that plan was torpedoed by a bunch of Apple policies.

All games had to support the Siri remote. Which is a terrible gaming solution. Games in the app store don’t have video previews. Anyone who scoured the TV app store looking for new games has probably stopped doing so. Had Apple built and sold a controller and bundled a couple of big titles, I think the Apple TV could become a platform.

Apple’s biggest games success is the iPhone/iPad which has hundreds of thousands of game titles. Some of which are pretty good. And to their credit, Apple has worked to make the iPhone a good games platform. Perhaps more could be done, especially with the app store. But major publishers and developers do bring games to the iPhone and as a result, Apple probably earns more from iOS games than any technology company does from games. More than Nintendo, more than Microsoft, and probably more than Sony.

When Nintendo shares were rocketing on the success of Pokemon, everyone seemed to forget that Apple was probably making more money on their 30% revenue share than Nintendo was.

[Source:-Forbes]